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I hates Bees.

It’s safe to say that I have somewhat more than a passing interest in the ‘Interwebs’, especially when it comes to viewing habits.

Over the last decade, I’ve seen a great deal of ridiculous shite capture people’s attention for brief moments, only to be eclipsed and forgotten when the next thing comes along. It’s only recently that the culmination of all this aforementioned shite has combined and formed something new, something terrifiying.

It’s as if Youtube, Twitter, Facebook, TMZ and Gawker were all pieces of Voltron. And together;

Well, together they form ‘Buzzfeed’.

At it’s core, Buzzfeed is nothing more than a content aggregator, a bunch of lists making up other lists, until they have enough lists to make a post. All in all, it equates to a bunch of ‘articles’  that scream ‘LOOK AT THEN FORGET  ME’.

I understand the attractiveness of it, the easy to digest content that’s ripe for sharing on social media. Yet, it worries me.

Not Buzzfeed itself, mind you, yet the clones that are already on their way; the actual news sites that will follow this model.

How long until the BBC News is replaced with ’27 Hats the Queen Should Wear’?

Maybe  I’m just being an old man, worrying about the next generation of web but maybe not. Maybe this is just another fad that too will pass, leaving us with the real content-rich web I’ve always dreamed of.

I suppose we’ll see.

Meanwhile, we’ll see you tomorrow for my new feature:

“You won’t believe what Rayne has done (it’s not what you think)”.

-Because I Can.

Quote of the Day

“Conversation about the weather is the last refuge of the unimaginative.”
– Oscar Wilde