John: You’re up late. Rayne: Working on a new direction for the company. John: And? Rayne: Not going well, so I thought I’d work backwards. Rayne: Come up with a good company slogan and then figure out what products and services to offer. John: What have you come up with? Rayne: IDS Enterprises: Yep, we farted. John: I’ll let you keep working, then. Rayne: Did I just blow your mind?